Online fraud and the tools to combat them effectively
The advent of the web has revolutionized many aspects of our life, including purchasing products and services and, as a consequence, payments. At the same time, the web, since its inception, has also been fertile ground for telematic scams to the detriment of consumers and merchants. From fake merchants who, once payment is received, do not ship the goods to those who make purchases with credit card numbers cloned or stolen from their legitimate owners, online fraud has grown over time, not only in terms of volume but of complexity of threats and it continues to slow down the development of Ecommerce in the world. Identifying adequate tools to combat the phenomenon becomes strategic and can be a differentiating element for acquiring and retaining new customers.