Black Friday in Italy and in the world at the time of the pandemic
Digital is increasingly present in everyday life and the global pandemic that forces shops to close and reduces the movement of the entire population have contributed to a sudden change in consumer buying habits, even in the last weekend of November 2020. The document traces the origins and evolutions of Black Friday and analyzes the trend of pre-Christmas purchases, with a particular focus on the Italian scenario. The report also includes the analysis of the transactions, in-store and online, of Axerve merchants with in-depth analysis by product sector.