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Axerve together with Viceversa accelerates Ecommerce growth

Axerve together with Viceversa accelerates Ecommerce growth

Published: 30 September 2022 • Reading time: 3 minutes

Revenue-based financing (RBF) or royalty-based financing is the new formula for receiving financial capital. Axerve now provides RBF to its Ecommerce clients via a strategic partnership with Viceversa, the leading fintech in Europe that has exported this model to Italy.

Various data insights confirm the value of revenue-based financing. For instance, Allied Market Research highlights that the global revenue-based financing market will reach a value of $42.34 billion by 2027, which translates to a growth of 61.8%.

Viceversa: We invest in the growth of digital companies

Financing platform Viceversa has developed a data-driven, fast and flexible investment model that enables digital companies to receive growth capital in as little as three days. In addition to the capital, companies get a complimentary dashboard with metrics and business information needed to invest their marketing budget efficiently.

After a seed funding of €23 million (around £20 million), which was finalised in November 2021, Viceversa has onboarded more than 50 digital companies across Europe, experiencing an average annualised growth of more than 200%. All this thanks to the capital and insights made available to them. Moreover, through its fully integrated technology Viceversa enables its Ecommerce partners to offer capital directly to their clients, creating tremendous added value.

We partnered with Viceversa because their vision is bound to change the way companies finance their growth and because of their mission to renew the investment landscape in European companies. The partnership stems from the common desire of the two companies to help businesses with their growth and developmental paths.

The benefits of the partnership with Viceversa

Thanks to this partnership, Axerve's Ecommerce customers can access capital of up to €1 million. This is possible through the innovative form of hybrid financing,  which halfway between debt and equity, is characterised by a repayment plan through the sharing of a percentage of the revenue.

The resources allocated can be used in digital marketing activities, which are a fundamental tool for the establishment of companies and the engagement of end customers.  Consequently, it is the strategic key to achieving exponential business growth. Furthermore, thanks to the sharing of business data, which Viceversa uses for their own analysis, companies that request funding can have access to structured information on their business. This is of fundamental importance to effectively invest the available budget. Metrics such as CAC (cost of customer acquisition) or ROAS (return on investment in advertising) will no longer be an obstacle for Ecommerce companies that request it.

Visit the dedicated page, to explore in detail all the features and opportunities of the partnership between Axerve and Viceversa.

“Axerve acts as a partner for the growth of its customers' business and, in this context, signs agreements with innovative companies, such as Viceversa, that offer models facilitating this goal. Digital marketing is a crucial tool for the success of an Ecommerce business even if it is not so easy to find the resources necessary to support these expenses from the traditional banking world. Thanks to the partnership with Viceversa, our customers will be able to obtain financing quickly and without selling shares in their company. Another advantage is that they are sustainable loans, with a low average value and instalments that grow with the growth in turnover."
Alessandro Bocca
CEO of Axerve
“Coming from the world of startup investments, we know very well the growth needs of digital companies. Thanks to our data-driven, fast and flexible solution, we are able to provide capital and useful information to companies, in order to better invest their marketing budget. With Axerve, we have created a win-win relationship in which the ultimate winner is the client company that can quickly access the funds and data necessary for its growth.”
Matteo Masserdotti
Viceversa CEO
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