Technological innovation over the last two decades paired with the growth of Ecommerce had an increasing impact on online and in-store payments. More advanced and reliable POS terminals, the introduction of security systems for payment cards - as the CVV code or the 'Chip & PIN' system - and new forms of collection and alternative payments are only some of the innovations that have marked the evolution of this sector.
Among the most disruptive technological elements of the last decade that have completely revolutionised our user experience is biometrics. Its large-scale application to smartphones - and beyond - has paved the way for other areas, among all the payments world.
Biometrics studies biophysical properties in order to determine their functioning mechanisms, measure their value and elicit a desired behaviour within specific technological systems.
It is precisely biometric characteristics, also known as biometric identifiers, that allow a person to be uniquely identified and thus facilitate individual recognition. Current technology in fact allows a person to be recognised by means of:
Today, in particular, smartphones and tablets include fingerprint readers and facial recognition software that allow us to access devices, pay online or offline, in compliance with the European PSD2 regulation that, with the introduction of Strong Customer Authentication (SCA), requires a two-factor authentication, as you can see from our insight on the topic.
The advantages of biometrics applied to our daily lives are more than one. Here are the main ones:
Say goodbye to PINs and passwords
Biometric recognition replaces PINs and passwords that can be used as a 'back-up' or for specific cases, e.g. if the smartphone needs to be unlocked by another person.
Speed and usability
Usually these systems are faster than entering a code, especially a complex one. In addition, it can be more convenient, especially with the typical one-handed use of the device.
The simpler an access code is, the greater the chance of it being guessed. A biometric identifier is personal and cannot be guessed or stolen.
These advantages are clear to the telecommunications and payments sectors, as you can see by the uprising trend for biometrics. By the end of 2022, according to a survey by Acuity Market Intelligence¹, devices with biometric identification capabilities used for payments will be over 97%, up from just over 64% in 2018.
According to a survey by IDEMIA², the most popular forms of biometric recognition globally in the consumer sector are three:
These figures are most likely attributed to the spreading of devices capable of handling the different types of recognition and to the habits of users, who are most attached to more mature technologies.
Voice recognition is not among the most widely used technologies today, but the increasingly widespread penetration of home automation and the Internet of Things (IoT) in general is creating scenarios with great potential. Big Tech like Google, with Google Assistant, and Amazon, with Alexa - just to name two examples - are investing heavily in multi-platform voice commands. From smartphones to smart speakers, the ability to give voice commands is revolutionising the way consumers relate to companies.
While the consumer electronics industry is investing in infrastructure, fintech and payments companies are in turn developing solutions to offer their customers. In fact, a 2021³ survey by Speechmatics identified the 'banking, finance and insurance' sector as one that will use voice technologies the most in the next three years.
The possibility of finalising a payment via voice recognition, also called “voice payment”, also offers new opportunities for physical and online retailers. Alongside the clear convenience for the user to complete a purchase and confirm payment, only via voice activation, come the opportunities for merchants:
Ultimately, voice payments, and especially platforms that use voice recognition, are a new opportunity for companies to increase sales, by increasing the touch points where a brand can interact with customers.
It is hard to predict whether payments via voice recognition will be the predominant one in the future. What is clear is that this method fits perfectly with new scenarios and technological ecosystems that are emerging, in which biometrics plays an increasingly strategic role. Web3.0 and the metaverse, but also augmented and virtual reality are environments in which voice will also play an increasingly strategic role, allowing us to identify ourselves as unique and indistinguishable entities, and improving payment and collection experiences.
The Global Biometrics and Mobility Report: The Convergence of Commerce and Privacy | Acuity Market Intelligence, 2017
IDEMIA: Consumers Throughout the World Embrace Biometric Payment Cards | IDEMIA, 2021
Trends and predictions for voice technology in 2021 | Speechmatics, 2021
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